Zipcar Company Case Analysis Study Example | Topics and Well Written Essays - 750 words

Zipcar Company Analysis - Case Study ExampleThe pillow slip study Zipcar Company Case Analysis talks about the lessons a marketer can stop from the largest car share company in the world in terms of marketing strategies. Zipcar Company open up itself as a major company in the market through diversifying its operate from just religious offering car hire services but ventured in other services direly needed by the customers.They film a densely populated geographic segment to offer its services and they went on to be successful. From their operation, thither are two important marketing concepts identified in the case, segmentation and CSR. These are used by the company for winning the best market for its services. The future of the firm looks way ahead of the competitors where there is a plan to expand to other populated market segments and win the developments in the market. This case, therefore, brings two lessons in a course or work like marketing, customer loyalty and market s egmentation brings about upper-level success to the company.Its main work is to rent out cars on daily basis and has gr give birth and positioned itself to establish well-endowed in the market that commands a high level of car rental companies. The company is in addition a car rental company that has its own services modified to fit other specialities in which case the whole issue is not just about cars but more than that. Its main services are to people living in densely populated regions where it is very cumbersome, costly and ineffective (actually irresponsible) to own a car.