Communication Example

Correspondence Example Correspondence †Article Example Great relational abilities are significant for to prevail in school. Correspondence can be characterized as the way toward sending and accepting images with joined significance (Schermerhorn, Hunt, Osborn). In an internet learning condition understudies must have great composed relational abilities to achieve the week by week undertakings given to them. Understudies must figure out how to summarize composed material so as to give great references in expositions and reports. A paper ought not have over 10% of direct statements or reworded material. It is imperative to discuss well with others in light of the fact that a great deal of learning happens in school through the discussions understudies have with their colleagues. The utilization of online gatherings has become a well known route for understudies to cooperate with one another. In a learning gathering the main errand is to peruse the conversations posted by the educator and your schoolmates. Answering to these posts allows un derstudies to communicate with one another. Viable correspondence with different understudies is significant on the grounds that communication with your cohorts is basic towards the learning procedure. GCU underscores appropriate decorum in gatherings to guarantee understudies speak with one another in an expert way. Understudies must pose inquiries at whatever point they don't comprehend a hypothesis, methodology, or idea. It is significant for educators to keep the lines of correspondence with the understudies open consistently. Taking great notes during class can enable an understudy to compose significant thoughts from the course. Understudies ought to likewise take notes at whatever point they are perusing a part, article, or contextual analysis. Before composing a paper understudies ought to build up a diagram. Diagrams assist understudies with social event thoughts and arrange data in an intelligent way. Work Cited PageSchermerhorn, John, James Hunt, and Richard Osborn. Autho ritative Behavior (eighth ed.). New York: John Wiley and Sons. 2003. Print.

Explore the different approaches to the theme of love and marriage presented in Acts one and Act Two of Romeo and Juliet Essay Example For Students

Investigate the various ways to deal with the topic of adoration and marriage introduced in Acts one and Act Two of Romeo and Juliet Essay William Shakespeares Romeo and Juliet is one of the most acclaimed romantic tales ever. Written in around 1595, it is viewed as one of Shakespeares incredible works. Utilizing the on-going quarrel between the Montagues and the Capulets as a scenery to his play, Shakespeare increases an understanding into the lives of the occupants of Verona. As the story unfurls, an incredible assortment of good methodologies and clarifications with respect to the importance of affection and estimation of marriage are investigated. Various characters in the play have differing ways to deal with the subject of affection and marriage. Toward the start of the play, Romeo is plainly intrigued with the thought of being infatuated. It is this appreciation for being infatuated instead of real love that is shown for the character of Rosaline. The crowd doesn't see Rosaline all through the entire play; they just increase an understanding to her from Romeos clich㠯⠿â ½d portrayals. Shakespeare makes a figure of speech in the language he utilizes while depicting the spots Romeo goes when in affection with Rosaline. for example Benvolio recounts Romeos times in the forest of sycamore (wiped out an increasingly), uncovering Romeos love wiped out guilty pleasure. In the expressions of Mercutio, Romeos love for Rosaline is only vain dream. Romeo supposedly spends quite a bit of his time in haziness while he is beguiled by Rosaline. Benvolio portrays him as taking ceaselessly into the clandestine of the wood. An examinat ion can be made with Romeos love for Juliet and the captivation by Rosaline in the language that is utilized. With Rosaline, Romeo is constantly depicted as being confounded and deploring at his circumstance. Romeos utilization of paradoxical expressions build up this impression of bewilderment; overwhelming softness, genuine vanity/plume of lead, brilliant smoke, cold fire, however his adoration for Juliet is authentic and unadulterated. A fascinating understanding of Romeos practiced love for Rosaline is made in Luhrmanns Romeo + Juliette (1996). At the point when the character of Romeo is first presented he is recording the ironic expressions goodness fighting affection, gracious cherishing abhor Later, when he addresses Benvolio he rehashes these words, giving the bogus impression of suddenness however the crowd realize this isn't the situation. Taking the famous articulation to be uninformed to mean not knowing the full truth or not understanding, Shakespeare is dropping an unpretentious allude to the way that what is appeared for Rosaline isn't generally love by any means, it is only a very much practiced thought in the creative mind of an adolescent kid. Benvolio additionally makes a significant understanding into Romeos love for Rosaline Blind is his affection, and best befits the dim. One could state that when Romeo meets Juliet, he has seen the light. Romeo immediately observes Juliet as the correct lady for him. In saying, Did my heart love till now? also, I neer saw genuine excellence till this night; Romeo at last uncovers to himself and the crowd that his past impression of adoration was bogus. He depicts Juliet as far as light and all the delightful things related with light. To him she is presently the sun who slaughters the desirous moon. This is a long ways from the pictures of gloom and haziness appeared for R osaline. Juliet is an unadulterated, nearly god-like being to him and he has totally dispersed any idea of adoration for Rosaline. Later in Act 2, when Friar Lawrence addresses Romeo on Rosaline he answers RosalineNo/I have overlooked that name and that names trouble; she is simply ancient history to him. How is Sheila influenced by her acknowledgment EssayFriar Lawrence is one of the most fascinating and baffling characters of the play. His initial enthusiasm for plants and herbs demonstrates a portion of the occasions that that occur toward the finish of the play. In saying that Poison hath living arrangement in these plants it is obvious to the crowd this is a potential segment to Romeo and Juliets passings toward the finish of the play. Monk Lawrence is satisfied to know about the news that Romeo no longer adores Rosaline and remarks on this adoration by saying Thy love read through repetition that couldn't spell. This is clear affirmation that it is obvious to all that Romeo couldn't explain his affection for Rosaline and had only recounted various impressions of adoration as they came into his head. He takes note of that energetic love rests Not genuinely in their souls, however in their eyes this astute examination depicts Friar Lawrence to be a scholarly and shrewd man whose e xhort ought to be listened as well. His eagerness to consent to wed Romeo and Juliet; albeit an evident signal of altruism, is seen by numerous individuals as to be the reason for the passings of Romeo and Juliet later on in the play. Shakespeares utilization of language is an away from at the general mind-set of the play. It is regularly those with less societal position who don't utilize rhyme. For instance the serving staff in the primary scene talk utilizing slang and utilize minimal persuasive language in their discourse. My stripped weapon is out, said by Sampson is a line probably not going to be utilized by someone of higher class. At the point when Romeo and Juliet share their sentimental experience on Juliets gallery, the absolute most excellent language of play is utilized. Shakespeares utilization of works and the strict references are imperative to the structure of their lines. Cherishes light wings make this experience practically illusory for the two people; to such an extent, that Juliet sees it basic to affirm this affection, which is in her psyche excessively ill-advised, excessively unadvised, excessively abrupt, with marriage. Another reminiscent utilization of language is in the words said by Friar Lawrence. A striking likeness between the way Mercutio talks and the way Juliets Nurse talk can likewise be watched. The Nurses expressions of look for glad evenings to upbeat days said to Juliet, are like Mercutios exhortation to quit troubling adoration when it is such a delicate thing. The Nurse and Mercutio additionally appreciate making sexual proposals. Taking everything into account, love and marriage are drawn closer by various characters in Romeo and Juliet from various perspectives. This particular perspective is controlled by an assortment of elements, in particular: social class, age and character. Notwithstanding these distinctions in supposition, all characters concur on one key idea: that adoration and marriage are not one-dimensioned perspectives. They are multi faceted thoughts and there is no outright definition for every one. Love and marriage can't be experienced by an individual yet by two people who each have their own desires forever.

Enterprise Architecture Proposal Essay Example for Free

Venture Architecture Proposal Essay Submitted December 4, 2011 Description The association I have chosen is the organization I work for, CMH Systems. The center elements of this business are Therapy, Counseling, Placement, and Job aptitudes to give some examples. This is a Mental Health Organization that orders and dispenses numerous administrations, including Doctors, Prescriptions, Hospitalization, and Housing of Mentally or sincerely tested people. Ensuring customer data is basic. The respectability of such data is basic. We are at present in an alliance with other CMH organizations and specialist organizations over the state. I picked this organization since it is advancing so quick. IT is associated with each part of this association and staying informed concerning changes are a test. A little more than three years prior, we went from paper records to electronic. This by itself was testing enough, and afterward we actualized electronic record keeping programming. In spite of the fact that this was very much idea out and arranged we keep on encountering development that is difficult to stay aware of. With a 80% the same old thing mentality, the change is troublesome. Getting contribution from different offices as well as suppliers was basic. The issue emerges when the partners demand changes every day. The data gathered from the partners in advance was not what they anticipated. Their info was not explicit enough to take into account progression. In spite of the fact that the partners were engaged with the usage of the new framework, we battle with staff that opposes changes. working model regarding business process joining. CMH has two or three working models. In the first place, there is the center office, with a few outlaying units. Inside the center units, there is high incorporation. Everything aside from the day by day exercises are halfway controlled. The information is overseen halfway. Tthis would be the coordination model. With our associates where the units are their administration, information is kept locally, and records and information are transmitted to vital for accommodation to state, would be the Replication model. working model as far as business process normalization. With the two models, I referenced the information and record keeping are normalized. On the center units, they enter information into the framework utilizing normalized programming and information section structures. The subsidiary model runs the equivalent normalized record keeping programming and their information is kept on their servers and transmitted to us on a month to month premise. the picked working model as far as business process combination. In contrast with the Happy Health association, CMH has made progress in the territories of procedure combination. In spite of the fact that our partner has its own CEO and IT staff, we are the parent organization. We have the equivalent electronic record keeping programming and it works as one with theirs. We frequently share arrangement offices and position of customers with them. Contrast the chose association with the example associations utilizing the picked working model regarding business process normalization. As far as procedure normalization, we are utilizing similar techniques for offering types of assistance and information assortment. They have their own Doctors, specialists, and effort laborers on staff. The information gathered ther e for the administrations, are contribution to their own framework and the data is removed every month and sent to us for import into our own frameworks. We at that point procedure the data and make the essential cases for accommodation to the state. Depict the picked working model as far as the budgetary advantages accessible to the association because of the choice. As far as the alliance, the plan of action would be replication. Despite the fact that as the essential supplier and their association with us we might want to have a more inside and out model like coordination. †¢Explain your method of reasoning for the chose working model. With the coordination model we would have extra command over the record keeping, administrations gave and the capacity to acquire required data in an all the more auspicious way. IT would likewise have the option to cooperate, in a bound together way. Generally, this model would give a vastly improved method for record keeping and the capacity to get to the information and give vital cases to the state. The manner in which we are as of now leading business is that we are totally various substances, and we have no immediate plan of action over what goes on there. The purpose behind the adjustment in configuration is imperative to the manner in which we direct business now and definity affects what's to come. I propose the organizations meet up in one composed model.

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Tips For Buying Essay C1 SamplesFirst, you need to decide if the c1 is for you or not. If you are afraid of the words that come out of your computer keyboard, there is a great chance that you have no intention of studying English. If you are the type of person who enjoys writing and can find different ways to put your thoughts into a number of different words, then you should do a few things.Look through the c1 samples to see what you like best. Read each sample at least two times and then decide if it meets your needs. Some people think that just taking one sample per essay is enough. However, if you look at each one closely, you will find that each is quite different.Also take note of the website you are using to buy the c1. A lot of them use pay-per-click or other internet methods of advertising. You can then decide if this is something you want to use to save money.There are also some places online that allow you to do a trial run on c1s and then you can choose from the rest. It would be good to check these places out so that you don't waste your time and effort.Take note of the different features in the c1 you are interested in. Make sure that it has everything you need. Some of them offer free research, but others will charge you after you make a purchase.Look at the essay c1 samples to find the words that you would like to use. These words should be in the bottom or at the very bottom of the body of the essay.Finally, read the essay c1 samples and decide if you want to write your own essay. If you don't feel confident about this, at least look at some sample essays and determine if they are going to help you in your writing. This is a great way to determine whether or not you have what it takes to write your own essays.

Women Of The Working Population - 1484 Words

Research in Organizations Assignment Review of Literature Around half of the working population consists of women, yet this number is often not reflected in traditionally male fields (Peters, Ryan, Haslam, Fernandes, 2012). Although some may have joined these role, many women eventually leave male-dominated occupations resulting in underrepresentation in those fields, especially higher up the ladder (Peters, Ryan, Haslam, 2013). Many of these male–dominated occupation are well paid and highly respected (Peters et al., 2012) which makes it important to identify why women are choosing to leave these careers. A study by Peters et al. (2012) showed that the perception of lack of fit with the dominant culture affects women’s ability to identify with the role and leads to them leaving or having the intention to leave. People disidentify with the job due to lack of fit with the prototype (Peters et al., 2012) hindering their career development, especially for women in masculine fields as more and more choose to leave. Identity fit model states that people’s perception of their occupational fit is based in part on how much they identify with the perceived prototype of the occupations (Peters et al., 2013). The perception of fit depends on an individual’s assessment of the overlap between how they categorize themselves and aspects they feel are pertinent to the context (Millward, Haslam, 2013). Prototypes demonstrates the perceived representative characteristics of a groupShow MoreRelatedThe Diversity Of The Workforce1049 Words   |  5 Pages Today when you look at our country you think of it a somewhat of a melting pot or a mixed and diverse population. When you look at the populations, even in small towns you see multiple different races and cultures. 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Informal sectors are being encouraged by foreign countries and are considered as the plus point in the development of economy. Its role is solving the unemployment problem from the country. Many sectors have suggestedRead MoreAnalysis Of Dr. Jekyll And Mr. Hyde By Robert Lewis Stevenson1441 Words   |  6 Pagescountryside to said cities. With an increase in the size and population of the city a individual s anonymity increased as well. Both the Paris Morgue and the novella Dr. Jekyll and Mr. Hyde written by Robert Lewis Stevenson portray the anonymity of modern city life. While middle class men often appreciated the anonymity of the city, because it allowed them to escape social class restrictions, they also feared some of the negative implications. The working class, on the other hand, might have enjoyed the newRead MoreThe Problem Of Ageing Population Essay979 Words   |  4 Pageshaving longer life due to economic well-being, better nutrition and improvement of medical facilities. Ageing population has entailed an increasing share of old persons in the population. However, longer life expectancy has resulted in the ageing of population and has caused worldwide concerns of the problems it may consequently arouse. The two major reasons of the ageing population trend are the rising longevity and the decline of fertility rate. If the proportion of elderly people continuesRead MoreExport Products Of Indonesia And Indonesia1629 Words   |  7 Pagespercent of the total population in Indonesia of 255.5 million people. Within these urban Indonesians population of 138 million, it affects the number of consuming class, which expected to gain 86 million in 2020 (Mckinsey 2014). The number of urban Indonesian indicates women’s changing of lifestyle that moving to urban areas to build a career instead of just getting married and staying home. MarkPlus (2013) claimed that the growing market segmentation recently were youth, women and Internet users.

Use Of Reality Therapy ( Rt ) Approach - 1342 Words

Abstract In this assignment, I have chosen to use Reality Therapy (RT) approach. I have chosen this approach because it states that in this form of therapy it focuses on the present and not the past events. Knowing this, this theory may help Ana with her present negative emotions. In this paper I will be addressing the different concepts involved with RT, this includes the RT goals, intervention strategies, short-term and long-term counseling sessions, counselor and client roles in the counseling, population social and cultural roles, additional information that may be needed, and the risks in the counseling. RT appropriate concepts In Realty Therapy there are a number of key appropriate concepts that can†¦show more content†¦Sterlin Lujan stated that â€Å"people tend to their happiness and efficacy through love and belonging.† (Lujan, S. K.,2015, March 1) With knowing that Ana is lacking a support system, that statement drew me towards choosing this form of therapy to help Ana. This therapy takes into consideration the factors of â€Å"survival, love and belonging, power, freedom, and fun† so that is one of the main reasons why I decided to use this form of therapy even though each therapy can help Ana in their own way. (Lujan, S. K. ,2015, March 1) RT goals and intervention strategies In the RT there are many goals that can and will help Ana. These goes also pertain to Ana helping herself on her own terms so that she can realize her actions with a little guidance. These goals include having Ana finding effective ways of fulfilling her needs, accepting the responsibility for her actions, and also focusing on herself and using what she learned during the counseling to help better herself. One of the main goals I would say is changing her behavior. â€Å"The goal of behavior is to derive something from tire world, to gain input from it.† (Wubbolding, Robert E.) The intervention strategies that I would use would be to ask Ana questions and observe her body language when she answers the question. By doing this the therapist can understand if her behavior is appropriate or inappropriate. Short-term or long-term Counseling This form of therapy is designed to be a short-term process. The RT is made to be

Cyber Terrorism With Of Research Papers â€Myassignmenthelp.Com

Questions: What Is Cyber Terrorism? Is Cyber Terrorism Is The New Normal? How Real Is The Threat Of Cyber Terrorism? What Are Preventions For Cyber Terrorism? Answers: Introduction In the current age of advanced technologies, there is growth in the dependency on some cyber technologies, and there is an existence of new threat that starts to emerge with some digital based frontiers. It is a known fact of life that to get more integrated on digital platforms, and the infrastructure of the country is associated, and it further becomes more and more vulnerable (Raiyn, 2014). The views also say that existence of cyber terrorism and also the possibilities surrounding it are very far from ranges and from those who also have a belief it is not a threat and can never be taken seriously with so many lasting harms. The report will discuss the impact of cyber terrorism with the help of three research papers. Description of the challenge The concept of cyber terrorism can be defined as an attack on an electronic based communication networks. At the same time, it is also utilized in the loose form to discuss the usage of the internet by different terrorists in order spread the message widely along with the propaganda and a lot of fear. As the group of terrorists can evolve from the present hierarchal structure to have for independent terrorist cells that are operating in one place to accomplish the objective, the internet has further become an ideal place to spread the ideas and keep the communication well with associated cells (Hua Bapna, 2013). The process is quite inexpensive by nature and also sufficient for the usage of the readily present with internet for the motive and with incredibly easy for people to retain the anonymity. Relevant technologies The biggest fear for any government body is from actual cyber attack. In the present time, it necessary to understand all kind of websites or every material is networked. There is also an existence of reliant on computers along with computer networks. There is the rise in some hackers as well as viruses that have always been the real threat that has been dealt in past and causing so many kinds of disruption as well as in contributing the fear. There are situations where the damage can be caused when the important infrastructure or sensitive network of computer security can be breached (Ayres Maglaras, 2016). Application of the technologies There is some disruption in the form of cyber attack that can be caused by different kind of communication systems that also happen to include phone, the internet, and cable. There is also a possibility of breaching the security networks that are accountable for functioning with corporations, and there are many government agencies that are affecting. There are many kinds of operations as well as tests that have been conducted in the past to decide the security of many types of military installations as well as critical computer networks for the same (Ayres Maglaras, 2016). It is also important to understand that it can be used with software and different hacking based techniques that can be downloaded at any time from the internet. Also, there is authority to break many networks, however, cannot break any laws in the US. The main goal can be easily breakable into the network and can be read with some small modifications to sensitive data in emails, or disrupted telephone network and it further conduct by denial of many service based attacks. It is also managed without being properly recognized or traced (Crossler et al., 2013). Summary of the issues discussed in research papers Following is the summary of three research papers on cyber terrorism: A survey of Cyber Attack Detection Strategies: The research paper discusses the Homeland security that addresses with many kinds of subjects with audio based processing, surveillance of video, detection of the image, geo-location deciding and detection of cyber attacks. The existence of audio processing with monitoring of video those is important for some public places with safety. But the bigger threat for the agency is cyber terrorism (Raiyn, 2014). The terror attacks through cyber space may move over a virtual based network and can reach every corner of the home. In the current time, it is important to focus on homeland security field but also necessary to set the cyber attack and their detection area with high priority in the research. WHAT ARE THEROLESOF THEINTERNET INTERRORISM? In the recent time, there is an existence of online radical based information that has been becoming an issue. When there is an existence of evidence that comes up with a personal level of engaged online approach related to his or her ideology, and there is the sudden consensus where the internet is causing the action. The reality is that the process is far more complicated than expected (Gill et al., 2015). The concept of radicalization is generally enough to cause terrorism on the internet. The relevant questions however based on different kind of complex situations which are discussed in detail in the research paper. The Application of Qualitative Method in Developing a Cyber Terrorism Framework The report uses a qualitative method that has become more and more popular approach, and it is also related to the discipline of social science. The motive of the paper is based on discussing the overall application of different qualitative methods in growing a framework for cyber terrorism. The primary objective of the research paper is based on discovering the theory and then further developing a framework which is conceptual, and it also discusses all the elements (Yunos Ahmad, 2014). The research, there is an existence of semi-structured survey in the form of an interview and with a purpose of sampling methods for collecting data. Important issue that were not addressed in research paper In the recent time, an issue of Stuxnet which came as a computer worm and was discovered in 2010. The application is based on worms and the target of industrial software and tools and was the first case of malware which was identified with subverts industrial systems. The worm is also a part of a very specialized program in malware that is a target for Siemens Supervisory control along with Data acquisition also called as SCADA (Stohl, 2014). Impact of discussed of the issues and their application in real world The worm discussed above infected many computer systems and it harmed the Iran nuclear program called as SCADA. It particularly aimed at the centrifuge utilized in manufacturing the material for nuclear weapons which later made a spin in fast speed and were also damaged. The worm also covered the modifications that go in speed to save the system it from being discovering. This further goes on for a long period just before it was traced and the harm it can cause to the nuclear manufacturing plant of Iran is estimated to have set back the program almost for two years (Brick, 2014). Conclusion In the recent time, there are existences of software as well as much hardware organization that has made the product safer. There are solutions like Firewalls as well as anti-virus system that are always worked on and further made it tougher and rapid for the detection of the virus. The current operating systems are also based on securing which was made much stronger with time. But some creative level hackers will find methods to get past newer security code. It is important to understand here that many things as part of perfect kind of security and people must work to ensure the systems that are safer (Al Mazari et al., 2016). There are other methods for security system through supervising the internet. Also, there is a process of sniffing as well where sniffer is based on the software program that looks for internet traffic for particular items or keywords to program the searches. Reference Al Mazari, A., Anjariny, A. H., Habib, S. A., Nyakwende, E. (2016). Cyber terrorism taxonomies: Definition, targets, patterns, risk factors, and mitigation strategies.International Journal of Cyber Warfare and Terrorism (IJCWT),6(1), 1-12. Ayres, N., Maglaras, L. A. (2016). Cyberterrorism targeting the general public through social media.Security and Communication Networks,9(15), 2864-2875. Brick, B. (2014). The role of social networking sites for language learning in UK higher education: The views of learners and practitioners. InCyber Behavior: Concepts, Methodologies, Tools, and Applications(pp. 1745-1764). IGI Global. Crossler, R. E., Johnston, A. C., Lowry, P. B., Hu, Q., Warkentin, M., Baskerville, R. (2013). Future directions for behavioral information security research.computers security,32, 90-101. Gill, P., Corner, E., Thornton, A., Conway, M. (2015). What are the roles of the Internet in terrorism? Measuring online behaviours of convicted UK terrorists. Hua, J., Bapna, S. (2013). The economic impact of cyber terrorism.The Journal of Strategic Information Systems,22(2), 175-186. Raiyn, J. (2014). A survey of cyber attack detection strategies.International Journal of Security and Its Applications,8(1), 247-256. Stohl, M. (2014). Dr. Strangeweb: or how they stopped worrying and learned to love cyber war. InCyberterrorism(pp. 85-102). Springer New York. Yunos, Z., Ahmad, R. (2014, February). The application of qualitative method in developing a cyber terrorism framework. InProceedings of the 2014 International Conference on Economics, Management and Development (EMD 2014)(pp. 133-137).

Some People Prefer to Spend Their Lives Doing the Same Things free essay sample

There has been a popular and interesting controversy in regards to peoples lifestyle. Some people would like to remain unchanged for their entire life, while others in favor of changing. Since this matter is debatable, I shall enlighten both sides before deriving any conclusion over this fact. On the one hand, those who are fond of devoting their life to a particular career tend to be in professional areas such as doctors and scientists. These jobs need chronic research and practice to acquire success. As a result, it is hardly to see a surgeon or a physicist abandoning their career and switch to other professionals. In addition, these jobs have a higher obstacle to change because the career development is much narrower than others. For instance, an astronomer would have no sense about economy and investment, and therefore it would be highly unlikely for him to get another job which is irrelated to astronomy. We will write a custom essay sample on Some People Prefer to Spend Their Lives Doing the Same Things or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page From this point of view, it is understandable that long-term research and faith of insistence are in need in highly professional careers. On the other hand, it is not uncommon that many people are fascinated by attempting new subjects. They would like to meet different people and accept new challenges rather than to maintain current circumstances. Consequently, they are capable to create more versatile experience and cultivate well-rounded character. However, frequent job-hopping will lead to minor opportunities to get promoted, thus those who prefer changing would be unable to create a successful career because of lack of specialties. In conclusion, there is no clear answer to this issue as there are equal numbers of pros and cons on both arguments. My personal belief is that is should depend on different personalities and the essence of the jobs.

Thanksgiving Party Ideas for Students Sticking Around Campus

Thanksgiving Party Ideas for Students Sticking Around Campus During every single Thanksgiving break there’s that chunk of the student body who for whatever reason can’t make it home to be with their family. They’re scattered throughout the dorms. They’re huddling in the on-campus housing. They’re alone in their apartments. Well, this article is for them. It explains how to set up and execute a monolithic Thanksgiving break costume party. Step 1. Establishing Location The hunt for the perfect location should begin no later than around the beginning of September. That gives you three months to set this thing up. More than enough time to make it completely legit from top to bottom. You can either talk with the school to see if there’s a way you can use an on-campus location (potential funding), or you can take it off-campus. Off-campus is ideal. There’s got to be someone sticking around campus that lives in a big house. All the roommates took off, so there’s nothing but space! The point is you want to find a suitable house with enough breathing room (including yard) for anywhere from 20-150+ people. Step 2. Making it Cool with Neighbors Johnny Law Directly, in person, talk to all the surrounding neighbors and people in the area. Just be honest. You’re putting together a Thanksgiving themed costume party for students staying on campus, or who really have nowhere to go for the holidays. No, this isn’t supposed to be some typical obnoxious party where everyone is getting drunk. Actually there will be turkey, lots of food, and fun. A real quality party and if they want to dress up they’re more than welcome to come! Be completely upfront with law enforcement. Their main concerns are going to be illegal activity (underage drinking) and adhering to noise/fire codes. The writer of this article is envisioning clean and drug-free fun. Ideally you should be as well. You’re advised to invite police to stop by at their leisure. Tell them you’ll set aside a couple plates just for them†¦ Step 3. Spreading the News This shindig should start relatively early in the day, say 2pm, and go through to roughly 8pm. Begin spreading the word about two months out, so the beginning of October. This is probably the best way to do that: Get a simple table, two chairs, and some people together that will dress up and promote the party. Print out legit flyers telling people about the costume party. Tell them why it’s being put together. Make sure people understand there will be food, music, fun and festivities! Remember, one way to cut down the rabble is to require costumes. If you do that, only the people that really want to dress up and have some fun will show. Step 4. Funding The quicker you get a handle on your expected head counts the better because you don’t want to go overboard, but you don’t want make it not worth the time and effort or have people show and not get fed. This party will need some funding regardless. Food: Turkeys, pies, cookies etc. and things that appeal to vegetarians, vegans and people who may be trying to lose weight (fruits, veggies and low-fat choices). Drinks: Alcohol isn’t advised. Instead, shoot for hot and cold drinks that are cheap and easy to love. Water is a fabulous choice. Soda not so much. Hot chocolate is a good choice, but with punches and things of that nature there must be someone either watching/guarding it, or handing it out at a specific time. Keep things safe for everyone. Plating: Biodegradable plates, plastic cups, forks and spoons. And, mountains of napkins. Don’t forget about the things you need to clean up afterwards as well. Decorations: Don’t go overboard but make sure that the house is festive. Get some streamers. Put up some artwork. Don’t go cheap! Head over to the art department and see what kind of neat creations you can make. Weather permitting, setting up something outside in the front yard for all to see would be nice. Music: If it’s live it should be pro-bono. If not, keep it on the lower side to allow for conversation, and keep it on the low-key side. The music should complement the party, not dominate it. Activities: The activities shouldnt be messy or corny. Most people will just want to hang out and mingle with others. If you take it seriously and have a team in place to hand out responsibilities and coordinate things, it will be really fun and the students who come will never forget it! Colleges typically have something going on on-campus for students that stick around, but nothing could be more awesome than a student run and student funded Thanksgiving Day Costume Party. How many Indians and Pilgrims will show? Do you plan to host a college Thanksgiving party? Share your tips and ideas in the comments section below the post!

Women study final Assignment Example | Topics and Well Written Essays - 2000 words

Women study final - Assignment Example In American, at least one member of the family has served in the armed forces. In the U.S military, women have been involved since the 17th century. Their core duties were nursing, mending clothes, cooking, and performing laundry duties. During Second World War, the women worked in the shipyards while the men were drafted for active duty overseas. Currently, the American armed forces have numerous positions that are open to women. The women serve in various positions in the U.S military, including pilots, drivers, mechanics, drivers, household supplies, and communication specialists among others. The U.S government has invested heavily in the military. More women have enlisted in the American armed forces. The increase of women in the male-dominated military has resulted in some people to question the social-cultural impacts of the role of women in the military. The military is considered as a society in its own. It is guided by the societal guidelines just like the civilian society. Therefore, either politically, economically, or socio-culturally, the military is a crucial U.S institution. To that effect, the paper will discuss the social and cultural issues of having women in the military. Culture is regarded as the total sum of a person’s way of life. Culture may also refer to representation that has relative autonomy from the political and social domains. In this regard, the gender roles that have been assigned to women and men have been structurally and culturally determined. As a result, it has led to the creation, reinforcement, and perpetuation of relationships of male dominance along with female subordination (Njogu and Orchadson-Mazrui 2). By 2010, the female figures comprised of 14.6 percent of the military personnel. There are fewer military women who serve in the army in contrast to men at 37 percent and 40 percent, respectively. Even though there are more women in the Air

The Rising Cost of Obstetrics and Pre-natal Care in the U.S Research Paper

The Rising Cost of Obstetrics and Pre-natal Care in the U.S - Research Paper Example For commercial coverage, a pregnant woman to deliver by vaginal birth will incur average payments of $12,500 while for cesarean childbirth the patient has to pay $16,983. In Medicaid, payments are down: vaginal births cost $6,117 and $7,983 for cesarean births. For both Commercial and Medicaid, payments are 25% lower. Commercial insurers have a record of 100% payment than Medicaid. (Truven Health Analytics, 2013, p. 17) Payments for both vaginal and cesarean methods go to professional services, surgical fees, therapeutic fees, and so on. Payments for maternal care are higher than childbirth. These payments go to facility fees, professional fees, laboratory charges, and payments for drugs, among others. (Truven Health Analytics, 2013, p. 18) Will Affordable Care Act (ACA) solve this problem of rising cost of childbirth? The ObamaCare wants to expand the responsibilities and benefits of Medicaid by discarding the preconditions and cover more benefits for pregnant women. If the Obama ad ministration is able to fully implement the ObamaCare, then this might solve the problem. The Medicaid program can solve the problem by expanding the benefits and by strengthening its imbursement rate. One of the complaints against the Medicaid was its imbursement rate which was too low (Chua, 2006, p. 2). Enrollees had to search for private insurance to have more benefits. But if this discrepancy is corrected, then American women might change their minds. Through the Affordable Care Act, the administration has put more investments for health insurance in the amount of $10 billion annually for the next five years. The first goal is to digitize the health information system. The next step is to scratch away the... The Rising Cost of Obstetrics and Pre-natal Care in the U.S. The problem with cesarean births and the needed medicine has first to be addressed because of its high cost. The ObamaCare has also increased the coverage of Medicaid. This is one of the most significant phases of the law since Medicaid has a reputation of low imbursement rate. Added to this is the fact that it covers the poor and most vulnerable sector of society. Putting more emphasis on financing, the government can improve the performance of Medicaid and Medicare in order to improve quality of healthcare. High cost of medicine, hospitalization, and all the other allied expenses can be addressed adequately and fairly. The ObamaCare must provide immediate help to the four million childbirths every year. The cost for this human phenomenon can be lowered to ensure that our young mothers and new-born babies receive the best quality-healthcare possible. Young pregnant women don’t know where to go. The government should address this by redirecting local governments to help solve the problem. Present costs of vaginal and cesarean childbirths, from $32,093 and $51,125 respectively, have got to be reduced through government financing. The situation – that young pregnant women have nowhere to go and are struggling of the high cost of laboratory tests – can be reversed. The world must again feel that the American healthcare system is the best. That can only happen if Americans feel safe about their health.

Celebrity Endorser Influence Essay Example for Free

Celebrity Endorser Influence Essay Celebrity Endorser Influence on Attitude Toward Advertisements and Brands Bahram Ranjbarian Associate Professor of management, Department of Management The University of Isfahan, Isfahan, Iran E-mail: Bahram1 [emailprotected] Zahra Shekarchizade Master Student of Business Management, Department of Management University of Isfahan, Isfahan, Iran E-mail: [emailprotected] Zahra Momeni Master Student of Business Management, Department of Management University of Isfahan, Isfahan, Iran E-mail: [emailprotected] Abstract Purpose- This study aims to analyze the celebrity endorser influence on attitude toward advertisements and brands. Design/methodology/approach – A theoretical model is developed and tested with a sample of 193 students in University of Isfahan in 2009. Structural equation modeling was used with LISREL 8.50 and the maximum likelihood (ML) method. Findings – The findings show that attitude toward celebrity endorser can influence on attitude toward brand directly or indirectly. In indirectly approach, attitude toward advertisement is as a mediator between attitude toward celebrity endorser and attitude toward brand. On the other hand, attitude toward celebrity endorser has not significant effect on purchase intention. Originality/value – This paper provides a model connecting attitude toward celebrity endorser, attitude toward advertisement and attitude toward brand that has been examined and validated using a sample of students in University of Isfahan. Paper type- Research paper Keywords: Endorsement, Celebrities, Brand, Attitude, Advertisement Introduction Today one of the most prevalent forms of retail advertising is through using of celebrity endorsement (White et al, 2007). In fact celebrity endorsers are being used in about 25 percent of all television advertisements in order to promote brands (Erdogan et al, 2001).These endorsers are being paid by about 10 percent of advertisers budgets (Agrawal and Kamakura, 1995). Marketers invest huge amounts of money in contracts with celebrity endorsers each year, since they believe that celebrities affect the process of selling of their brands or products (Katyal, 2007). A celebrity endorser is a wellknown person (e.g., actors, sports figures and artists) because of his successes in a special field other than the endorsed product class (James, 2004). Celebrity endorsers are used by firms who want to 399 European Journal of Social Sciences – Volume 13, Number 3 (2010) support a product or service (Amos et al, 2008). Since presence of celebrity endorsers affects purchase decisions of consumers positively, producers and retailers have always preferred to use celebrity endorsements in order to sell their products (Stafford et al, 2003; Erdogan, 1999; Kamins, 1990). Kaikati (1987) believes that using of celebrities in advertisements could have many benefits and advantages including: 1) facilitating of brand identification 2) changing or impressing the negative attitude towards a brand 3) repositioning an existing brand 4) global marketing or positioning of a brand or product 5) affecting purchase intentions of consumers. Although using of celebrity endorsers as brand messengers is impressive, but it could have some risks. For instance, celebrities who are known to be guilty because of negative events (e.g., accident) may have harmful effects on the products that they endorse (Lou ie and Obermiller, 2002). Studies reveal that using of attractive celebrity causes to increase attitude towards advertisements. Such attitude towards advertisements is defined as mental states which are used by individuals to organize the way they perceive their environment and control the way they respond to it (Haghirian, 2004). There is a considerable correlation between desirable attitudes with regard to advertising and rating of certain advertisements by respondents as being likeable, irritating, delightful, etc (Bauer and Greyser, 1968). Celebrity endorsers enhance awareness of a companys advertising, create positive feelings towards brands and are perceived by consumers as more amusing (Solomon, 2002). Thus using of a celebrity in advertising causes to influence brand attitude and purchase intentions of consumers in a positive way. Celebrity endorsement has a strong effect on consumers memory and learning approach too. Most consumers are not in a purchasing situation when they are encounter with message of the brand. Marketers use celebrity endorsement in order to help better storage of information in consumers minds which they can easily remember in purchasing situations (Schultz and Brens, 1995). However, there are many studies about celebrity endorser, but it seems that there are limited researches about the relationship between celebrity endorser and attitudes. The purpose of this study is to specify the impact of using celebrity endorsers in Iranian advertisements on attitudes of students in University of Isfahan toward those ads and brands. Literature Review Some properties such as likeability, expertise, trustworthiness and similarity cause a celebrity endorser to become a source of persuasive information and this creates a sense of certainty which has been revealed in many studies (Suranaa, 2008). Also physical attractiveness of the endorser is considerable in effectiveness of a message (Khatri, 2006). Acceptance of a message by a receiver could be influenced by celebrity endorsers as believable sources of information about a product or a firm (Amos et al, 2008). Using of celebrity endorsers to support products is explained by balance theory principles too. According to this theory, successful companies establish an emotional relation between the observer and endorser and a relation between endorser and brand too (Mowen, 2000). Before proceeding conceptual model, we describe the main constructs of this study. Celebrity Endorser McCracken (1998) has defined celebrity endorser as any individual who enjoys public cognition and who uses this cognition on behalf of a consumer by appearing wit in an advertisement. Moreover, celebrity is used as testimonial, endorsement, actor or spokesperson by the firm. Research has demonstrated that celebrity endorsement affects consumers feelings in general and it could affect the attitude of consumers towards the advertisement and brands too. This could result in enhancing of purchase intentions and as a result enhancing of sales. Some properties like credibility, physical attractiveness and likeability of celebrity endorser influence the ability of one person to impact other person (Amos et al, 2008). Source credibility is referred to identifying of communicators positive properties which influences acceptance of a message by the receiver (Ohanian, 1990). This consists of two main dimensions of expertise and 400 European Journal of Social Sciences – Volume 13, Number 3 (2010) trustworthiness. Source expertise refers to the degree which a communicator is perceived to be a source of valid assertion (Roozen, 2008). Source trustworthiness refers to faithfulness and reliability of the spokesperson (Khatri, 2006). Source attractiveness is the personality, likeability and similarity of endorsers to the receiver, thus to the perceived social values of the source (Solomon, 2002). Physical attractiveness of the source include being attractive, beautiful, elegant and charming. According to the studies in this ground, expertise dimension is more significant than physical attractiveness for matching of a brand with a suitable endorser (Brian and Michael, 1998). Likeability is referred to the positive or negative feelings that consumers have towards a source of information. We can define likeability as affection for the source because of its physical appearance and behavior (Erdogan, 1999). Though some research results reveal effectiveness of celebrities as endorsers (Freiden, 1984), but other researches suggest that celebrity endorsement may have different degrees of effectiveness depending on other factors like the fit between the celebrity and the advertised product (Till and Shimp, 1998). Celebrity Endorsers Effect on Aad and Ao Marketers are especially interested in consumers attitudes towards advertisements and brands. Essentially, attitudes are our predispositions with regard to things. An attitude shows whether we like something or not. Attitudes have three basic components: affective, cognitive and behavioral. Affective is related to our liking or feelings about an object. Cognitive is referred to beliefs about an object and behavioral component regards actions we take about that object (Severin and Tankard, 2001). Attitude towards advertisement is defined as a learned tendency to respond in a consistently desirable or undesirable approach toward advertising in general (Haghirian, 2004). On the other side, attitude towards the advertisement (Aad) is whether the consumer likes an advertisement (Ad) or hates it. Determinants of Aad consist of attitude towards the advertiser, assessment of the Ad execution itself, the mood evoked by Ad, and the extent to which the Ad affect viewers encouragement. Assessment of brands could be influenced by attitudes towards Ads. Of course what causes an advertisement to be impressive will change noticeably cross-culturally (Arnold et al, 2004). In performed studies, Aad is focused on as a mediator of advertisers effects on brand attitudes and purchase intentions (Suhere and Ispir, 2009). In recent studies, this issue has been proved that using of celebrity endorsement has a positive impact on attitudes of the consumer towards products and brands with which they are associated brand (Seno and Lukas, 2005). Agarwal and Malhotra (2005) have defined brand attitude as consumers general evaluative judgment of a brand based on brand beliefs. Such beliefs concern product-related attributes, like practical and experimental benefits. A successful endorser is able to enhance intentions and preferences towards brands directly or indirectly. An endorser who has major source factors of credibility (like expertise, trustworthiness and effectiveness) is able to impress purchase intentions of the consumer considerably (Liu et al, 2007). Information from a credible source can impress ideas, attitudes and behavior through a process called internalization (Belch and Belch, 1993). Internalization occurs when the receiver is motivated to have an issue. The receiver learns and accepts the idea of the credible spokesperson, since he supposes that information of this person represents an accurate position on the issue. Therefore, if such spokesperson who is known to be an expert endorses a product, consumers will more probably have a desirable idea about that advertisement and brand and they will consider it in their shopping list the next time they go shopping. Researchers have used the identification process of social influence in order to explain the effectiveness of celebrity endorsers (Basil, 1996). This theory suggests that if an individual identifies with another individual, then he is more likely to accept an attitude or behavior of that individual or a group. The internalization process of social influence is occurred when an individual accepts influence because the induced behavior is congruent with his value system†. An individual accepts the influence, since it provides a solution to a problem (Daneshvary and Schwer, 2000). In the elaboration likelihood model (ELM), individuals level of motivation to process central message arguments is represented which is one of its key factors that affects the relative impact of 401 European Journal of Social Sciences – Volume 13, Number 3 (2010) central and peripheral processing (Petty and Cacioppo, 1986). When applied to an adverting context, ELM suggests that consumers motivation to centrally process brand-relevant aspects of an advertisement is enhanced, the impact of central processing on brand attitudes should be enhanced, the effect of peripheral processing on brand attitudes should be reduced and the effect of brand attitudes on purchase intentions should be enhanced (Lafferty and Goldsmith, 1999). In this theoretical model, the endorser serves as cue just during peripheral processing. Therefore, the effect of the endorser should be reduced while central processing is enhanced. Mackenzie and Lutz (1989) have stated that advertiser credibility is a central processing cue more than any other thing. Credibility of the source is considered important in influence acceptance. A consumer will accept the accurate influence (information) and apply it if t here the source is perceived to be credible. It is accepted because it is demand by ones own values. Therefore, a products endorsement by a credible source may impress purchase behavior (Danwshvary and Schwer, 2000). As a result, celebrity endorsement can increase the process of recalling and consume assessment of products (Khatri, 2006). On the other hand, celebrity endorsement has a severe effect on learning approach and memory. Researchers in the field of marketing and social psychology have studied the manner of impressing of purchase decision by celebrity endorsements. Various hypotheses have been proposed including having recall of the product by celebrity endorsement, celebrities have credibility on expertise that makes the product more desirable or increases perceptions of quality; the celebrity endorsers image is transferred to the product so that those who use the product are associated with the image. Experiments suggest that celebrity endorsement can increase recall and consume assessment of the products in certain situations (Clark and Horstman, 2003). Most of the times, making connection with the brand message is occurred when consumers are not in a purchasing situation. Marketers use celebrity endorsement so that information will be kept in consumers minds better and in the case of purchasing situation, they can easily retrieve it (Surana, 2008). A successful endorser strategy can enhance the level of consumers recalling towards product information, reinforces consumers recognition to endorsed brands, positively influences consumers attitude to low-involved products and even enhance consumers purchase intention and preference towards brands (Liu et al, 2007) Therefore, hypothesizes of the study are as follows. H1: Attitude toward ad is positively affected by attitude toward celebrity endorser. H2: Attitude toward brand is positively affected by attitude toward celebrity endorser H3: Attitude toward brand is positively affected by attitude toward advertisement. H4: Intention to buy is positively affected by attitude toward celebrity endorser Method Data Collection Information was obtained from randomly selected students from University of Isfahan through survey questionnaires during September- November 2009. University of Isfahan is one of the major universities in the fields of science, human science and engineering. A total sample of 193 participants was obtained. The sample was composed of 137 women (71 percent) and 56 men (21 percent). A cluster sampling procedure with age and degree as main control variables was applied. The age of the respondents ranged from 19 to 30 years, with a mean of 24. All questionnaires were self-administered by the participants without interference from researchers. Measures The study uses multi-item scales to measure the constructs in our model. All items in the questionnaire were measured on a five-point Likert-type scale anchored from â€Å"strongly disagree† (1) to â€Å"strongly agree† (5). Some of the measures were available in the literature, though most were adapted to suit this European Journal of Social Sciences – Volume 13, Number 3 (2010) particular context. To measure attitude toward celebrity endorser we used ten items. Attitude toward advertisement and attitude toward brand were measured with six items and five items, respectively. In order to measure reliability of questions in the questionnaire, 30 questionnaires have been pre-tested through pilot studies. Then, amount of confidence coefficient has been calculated by method of Cronbachs alpha for which 0.83 % is obtained. This number shows that the applied questionnaire enjoys confidentiality or in other words the necessary reliability. Results Measurement Model Measurement model Structural equation modeling with LISREL 8.54 and the maximum likelihood (ML) method was used to analyse the data.. LISREL is a structural equations modeling technique that traces structural relations in a set of data (Eriksson et al, 2004). Structural equation modelling was used because it allows to estimate multiple and interrelated dependence relationships and unobserved factors can be represented in these relationships. Additionally, measurement error in the estimation process is accounted for (Hair et al., 1998). The model is assessed with the comparative fit index (CFI), standardised root meanresidual (SRMR), root mean square error of approximation (RMSEA), and Akaike’s (1987) information criterion (AIC). The measurement model provided a good fit to the data: (CFI = 0:98, SRMR=0.058, RMSEA = 0.015 and AIC =396.22). All values of CFI, SRMR, and RMSEA meet the standards suggested by Hu and Bentler (1999): 0.95 for CFI, 0.08 for SRMR, and 0.06 for RMSEA.There are no Guidelines for the AIC but lower values indicate better fit. The fit of the structural model is good and is reported in Table I. In the following we will test our hypotheses and consequently report the standardised path coefficients. As shown in Table I, three of hypotheses are empirically supported and one of them is not confirmed. The effect of attitude toward celebrity endorser on attitude toward advertisement is significant (standardised path coefficient = 0:49). This shows that the higher the attitude toward endorser, the more the attitude toward advertisement. Attitude toward celebrity endorser also have significant effect on attitude toward brand (standardised path coefficient= 0.24), but this effect is comparatively weaker than its effect on attitude toward advertisement. On the other hand, the effect of attitude toward advertisement on attitude toward brand is significant (standardised path coefficient = 0:56). This clearly shows that attitude toward advertisement has the highest standardized path coefficient and therefore has the strongest influence on attitude toward brand. The results show that the effects of attitude celebrity endorser on Purchase intention is not significant (standardised path coefficient = 0.11). This means that attitud toward celebrities, does not necessarily always translates into purchase intentions. Discussion The purpose of this study is to examine the relationship among attitude toward celebrity endorser and attitude toward advertisement and brand. Effects of a celebrity endorser on respondents assessments about advertisements and products endorsed by celebrities have been studied previously. There are some interesting findings for using of celebrity endorsers in Iranian advertisements. Attitude towards a celebrity endorser has a direct positive effect on attitude towards advertisement. Attitude towards advertisement has important effects on attitude towards brands, too and its effect is comparatively stronger than the effect of celebrity endorser. But the effect of attitude toward celebrity endorser on purchase intention is not considerable. Results of this study demonstrate that attitude towards celebrity endorser has an indirect effect on attitude towards brand. This result confirms outcomes of the previous research by Agarwal and Kamakura (1995), Till and Busler (1998), and White et al (2008). When there is a fit between the   European Journal of Social Sciences – Volume 13, Number 3 (2010) endorser and the endorsed product, endorsers image helps construct the image of the brand in consumers minds. In fact, using of an attractive endorser has a positive impact on consumer attitudes towards a brand, because attractive endorsers have a tendency to get more attention than less attractive ones. On the other hand, experience of celebritys negative information can have an undesirable effect on the endorsed product. Transfer of negative information between the celebrity endorser and the endorsed product could be facilitated through cognitive relational pathway. We have considered social position of artists because people have more positive attitude towards artists. So, they distribute attitude towards artists to attitude towards endorsed brand. The association between attitude towards celebrity endorser and attitude towards advertisement has been shown in numerous studies, as the relationship between sports celebrity endorsements and retail products adverting are reported (White et al, 2008) and sports celebrity endorsements are being used in advertisements to impress brand selection. It is recognized in one study that attitude towards advertisement is considered as an interagent that influences attitude towards brand (Suhere and Ispir, 2009). Results of our study reveal that attitude towards advertisement is as an interagent between attitude towards celebrity and attitude towards brand. In our opinion, Iranians are interested in artists and know them as credible sources. So, ads makers use artists as celebrity to impress viewers attitudes towards advertisement and thereupon attitude towards brand. According to previous studies about the effect of the celebrity endorser on purchase intentions, such as Kamins (1990), Ohanian (1991), Liu et al (2007), we expected that positive attitude towards celebrities impressed purchase intentions. But results of this study confirm research outcomes of OMahony and Meenaghan (1997). According to this study, attitude towards celebrities does not necessarily always interpret in to purchase intentions. It seems that Iranians consumer tendency for buying is influenced by other various items such as age, gender, income and education too. Limitation This study has some limitations. The primary limitation of the present research relates to generalizability. The sample was restricted to students in University of Isfahan and this limits our results to be generalized, too. Another relevant consideration is that numerous girl students in university of Isfahan are more than its boy students. Also, this study relied exclusively on questionnaires to assess influence attitude toward celebrity endorser on attitude toward advertisements and brands, whereas this relationships need to be more investigated. On the other hand, this paper could not estimate effect of attitude toward celebrity endorser on purchase intention. In addition, our results are relational and not causal; therefore, it can not be concluded from this study whether attitude toward advertisement and brand is only cause or result of attitude toward celebrity endorser. Conclusion In this study the goal was to indicate the influence of using celebrity endorsers in Iranian advertisements on attitudes of students in University of Isfahan toward those advertisements and brands. The result of this study showed that the positive and significant relationship between attitude toward celebrity endorser and attitude toward advertisements and brands. By analyzing the output resulting from testing hypotheses, it can be concluded that attitude toward celebrity endorser has directly or indirectly influence on attitude toward brand. Consequences suggested that attitude toward advertisement was as a mediator between attitude toward celebrity endorser and attitude toward brand. On the other hand, attitude toward celebrity endorser hadn’t significant influence on purchase intention. So, future researches should put more effort into making strong believable explanations for how celebrity endorsers are able to have significant influence on consumer intention for purchase. References [1] [2] Agrawal, J. and Kamakura, W.A. 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Nelson Poynter :: essays research papers

Nelson Paul Poynter was the owner of the St. Petersburg Times, in Florida, which for years has enjoyed the reputation as one of the best newspapers in the United States. Poynter was born in 1903 in Sullivan, Ind., where his father owned several newspapers. In 1912, his father, Paul, bought the St. Petersburg Times and turned it into a family business. As a young man, Poynter began gaining experience in the newspaper business. He worked as a reporter, editor, advertising salesman and ad director at different newspapers. In 1947, when Poynter bought controlling interest in the newspaper, the Times began its rise toward excellence. He based his enterprises on "standards of ownership," defining ownership as a "sacred trust and a great privilege" in which the owner had responsibilities to the community. For Nelson Poynter, the standards meant honesty, integrity, aggressive service and financial independence. It also meant high standards for staff and management to carry out those principles. Poynter led his staff in a statewide campaign against lynching and government mismanagement, and in favor of racial integration and the development of St. Petersburg and other Counties into something more than the sleepy retirement community it for old people. His pro-development crusades included such projects as the Sunshine Skyway Bridge. After his death at 74, the newspaper advocated the construction of what is now known as Tropicana Field. Poynter also was competitive in business. In 1971, his newspaper's circulation campaign and booming growth in Pinellas County combined to surpass rival Tampa Tribune in circulation, a lead that remains today. Poynter's campaigns resulted in the newspaper's first Pulitzer Prize in 1964 for public service. The paper won five more Pulitzers, National reporting in 1980,

Rebecca’s Structure Essay

Explain the effectiveness of the structure of the text, Rebecca Daphne du Maurier’s Rebecca is structured in a circular form, which is effective in displaying elements of the gothic genre and producing a sense of mystery and ambiguity. The fact that details are revealed gradually creates tension, and a desire to know, so that by the end of the novel the audience is satisfied with the complete story, despite the horrific truth regarding Rebecca’s murder. The text virtually revolves around a murder By using a BAB form, with a reference to the ending at the beginning of the novel, a sense of confusion and abstruseness is evoked among readers. The first chapter, in which the narrator supernaturally returns to Manderley, relives her experiences and mourns for the loss of such an exquisite property, is perplexing for the reader as the scene, characters and setting have not been established. This causes the audience to disregard the first chapter, as the second chapter begins with an entirely different setting and mood. Upon reaching the end of the novel, the reader grasps the meaning of the dream sequence, and the forgotten abstruseness is resolved. The audience is left content with all details of the story revealed, but, like most gothic tales, also chilled and unsettled with the shocking conclusion. Rebecca shows elements of the horror genre through the structure, in which the details are revealed throughout the story, by being analogous to many crime shows of today. In television programs such as CSI, a section of the fictional offense is shown, after which the team investigates the murder or other wrongdoing, and eventually discovers the callous yet complete truth. This order of events matches exactly with those in Rebecca, and it has the effect that we have an idea of the story, but become alarmed yet intrigued as more shocking details are revealed. The text is structured in a way that the scene is set and elaborated on throughout the book as the story and events take place, which causes the reader to experience confusion and a sense of incompetence. The fact that we are put in the place of the speaker allows us to experience everything she feels, knows and says. The narrator’s lack of knowledge concerning Rebecca’s death and murder is unnerving, as it makes us feel just as naive and oblivious as Mrs. de Winter. This is relevant to the gothic genre as it plays on the idea of being put in someone else’s place, which seems supernatural and ghost-like, as if the murder is something we can only learn about through the narrator, as everyone else is already in the know. This idea is further explored when Mrs. de Winter goes to live at Manderley, and unintentionally takes Rebecca’s place. The ingenuousness of the narrator, and how she gradually learns the truth about the murder, allows us to relate, and displays the ghost-like element of the gothic genre. In conclusion, the structure of Rebecca is effective in exemplifying the gothic genre because it references the end of the book at the beginning which creates confusion and mystery. Its effect on the readers is significant because it follows the structure of many crime shows, and makes us feel clueless, like the narrator.

Analysis Of Alfred Huntington s The Cold War

Huntington Essay Summary Critique The Huntington Essay is a piece that was written in 1993, and was written to hypothesize a world order that was to come with the end of the Cold War. Before this time, many of the problems in society had to do with ideologies or political disputes, such as democracy against communism. In the Huntington Essay, the main point/argument that he is trying to portray is that the biggest differences between people in the world are no longer ideological, political, or geographical, but are now cultural instead. Huntington went on from there to give a very well structured argument, that was organized into 5 main parts: A World of Civilizations, The Shifting Balance of Civilizations, The Emerging Order of Civilizations, The Clash of Civilizations, and the Future of Civilizations. Huntington started the first section by giving the â€Å"map of civilizations† argument and describing who was in which group. He named 8 groups: Sinic, Japanese, Hindu, Western, Africa, Islamic, Orthodox, and Latin American. The Sinic group was composed of the culture and communities of China and Southeast Asia (ie Indonesia and Thailand), while the Japanese included Japan as a culture that undoubtedly different from the rest of Asia. The Hindu group was recognized as the Indian civilization at its core, and the Islamic was primarily nations in the Middle East, Northern Africa, and Central Asia. The Western group was to represent much of Europe and North America, while AfricaShow MoreRelatedEssay about Profession of Arms11066 Words   |  45 PagesArms, Its Culture, and Ethic The overall objective of the Army Profession of Arms campaign is for Soldiers and leaders to refine their understanding of what it means to be professionals--expert members of the Profession of Arms--after nine years of war and to recommit to a culture of service and the responsibilities and behaviors of our profession as articulated in the Army Ethic. GEN Martin E. Dempsey, CG, TRADOC The preeminent military task, and what separates [the military profession] fromRead MoreOne Significant Change That Has Occurred in the World Between 1900 and 2005. Explain the Impact This Change Has Made on Our Lives and Why It Is an Important Change.163893 Words   |  656 Pagesed., Agricultural and Pastoral Societies in Ancient and Classical History Jack Metzgar, Striking Steel: Solidarity Remembered Janis Appier, Policing Women: The Sexual Politics of Law Enforcement and the LAPD Allen Hunter, ed., Rethinking the Cold War Eric Foner, ed., The New American History. Revised and Expanded Edition E SSAYS ON _ T WENTIETH- C ENTURY H ISTORY Edited by Michael Adas for the American Historical Association TEMPLE UNIVERSITY PRESS PHILADELPHIA Read MoreInstitution as the Fundamental Cause of Long Tern Growth39832 Words   |  160 PagesHandbook of Economic Growth edited by Philippe Aghion and Steve Durlauf. We thank the editors for their patience and Leopoldo Fergusson, Pablo Querubà ­n and Barry Weingast for their helpful suggestions. The views expressed herein are those of the author(s) and not necessarily those of the National Bureau of Economic Research.  ©2004 by Daron Acemoglu, Simon Johnson, and James Robinson. All rights reserved. Short sections of text, not to exceed two paragraphs, may be quoted without explicit permission providedRead MoreExploring Corporate Strategy - Case164366 Words   |  658 Pagesmain issues inï ¬â€šuencing the competitive position of a number of organisations in the same industry with a relatively short case. For a case that permits a more comprehensive industry analysis The Pharmaceutical Industry could be used. However, if the purpose is more focused – illustrating the use of ‘ï ¬ ve forces’ analysis – the TUI case study or Illustration 2.3 on The Steel Industry could be used. Some cases are written entirely from published sources but most have been prepared in cooperation with